March 29, 2012

Girl Walk All Day

It’s a music video, of a girl dancing, through the streets of New York City, for 71 minutes.  And it’s mesmerizing.

There’s a short trailer that explains things and the movie is broken up in to 6 minute “chapters” for easier viewing.  Watch everything at GirlWalkAllDay.com.

CNET has an interview with the director.  It was crowd-funded through Kickstarter and is based on the Girl Talk album, which itself is a digital mashup released with a Creative Commons license (meaning others a free to remix it).

It’s like we are watching the future of content creation.  And it is really awesome.

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In case you needed an excuse to buy 9 iPads for your office. And this was before Retina!

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THE DESPERATE CRIES OF WOMEN AND CHILDREN
THE RAPID BURSTS OF MACHINE GUN FIRE
THE DEAFENING ROAR OF A TSUNAMI
MOST PEOPLE HEAR THE SOUNDS OF CHAOS
AND RUN IN THE OPPOSITE DIRECTION
BUT THERE ARE A FEW
WHO LISTEN INTENTLY FOR THESE SOUNDS
NOT IN THE HOPES OF HEARING THEM
BUT TO HELP RID THE WORLD OF THEM.
THEY ARE THE FEW
FORGED IN THE CRUCIBLE OF TRAINING
TO RESPOND QUICKLY AND DECISIVELY
IN THE MIDST OF CHAOS AND UNCERTAINTY.
AND WHEN THE TIME COMES
THEY ARE THE FIRST TO MOVE
TOWARD THE SOUNDS OF
TYRANNY
INJUSTICE
AND DESPAIR.
THEY ARE THE FIRST TO MOVE
TOWARD THE SOUNDS OF CHAOS
BECAUSE THE ONLY THINGS LOUDER THAN THE SOUNDS OF CHAOS
ARE THE SOUNDS OF THE FEW MOVING TOWARD THEM.

“Follow the Marines toward the sounds of chaos”.  I like it.  It’s a great line.

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I love Las Vegas. An entire city rising out of the desert with the promise of making your (adult) dreams come true.  For an example of the power of branding and marketing, it would be hard to do better than Sin City.  One day I’ll do a write a real post on Vegas.

The Cosmopolitan isn’t my favorite hotel.  It feels to “modern” to me, and maybe I’m just getting old.  My favorite is the Wynn.  The Cosmopolitan has excellent marketing, however, and they are doing a great job of reaching their target (sexy twenty-somethings?).  The tag line “Just the right amount of wrong” is great – not as great as “What happens here stays here” but they took the same theme and made it work.

More ads and videos for the Cosmopolitan here.

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youtube=yaBNjTtCxd4This whole thing (3:31) ran during Prime Time.  I had no idea what is was for until the last 30 seconds.  Crazy (or genius).

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March 6, 2012

The Violin Maker

The idea of making the same product over and over is interesting to me – as opposed to making one product (like a software application) that gets continuously worked on. Both methods yield improving products, but with very different methodologies. [Link]

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I had forgotten how instantly recognizable and exciting this music was.  The music start booming and the earth starts to rotate and you want to lean back and grab the popcorn.  Unexpected: “A Comcast Company”. WTF!?! I hate Comcast. (Maybe that’s why they made the font so tiny).

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The Guardian shows while they are still relevant in the Internet news era.

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February 29, 2012

What Makes a Video Go Viral?

Tastemakers. Participation. Unexpected.
(Not, apparently, hiring a “viral video company”)

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February 28, 2012

Submarine Cable Map

Very cool. This is what is required to run our world. Link

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