I love Las Vegas. An entire city rising out of the desert with the promise of making your (adult) dreams come true. For an example of the power of branding and marketing, it would be hard to do better than Sin City. One day I’ll do a write a real post on Vegas.
The Cosmopolitan isn’t my favorite hotel. It feels to “modern” to me, and maybe I’m just getting old. My favorite is the Wynn. The Cosmopolitan has excellent marketing, however, and they are doing a great job of reaching their target (sexy twenty-somethings?). The tag line “Just the right amount of wrong” is great – not as great as “What happens here stays here” but they took the same theme and made it work.